By Kristina Florio The Galaxy Note 7 is literally blowing up Samsung’s market value. Samsung Electronics Co. is facing company crisis as one of the world’s leading smartphone makers deals with a recall of its newest devices following reports of exploding batteries. Since the company announced its recent recall of the Note 7, more than… Read More 3 Lessons in Crisis Communication from the Samsung Recall
By: Sasha Blaney Beyoncé has given only one interview in the past two and a half years – yet every time she comes out with a new album, song, or more recently, a clothing line, the media world explodes. Last week, Beyoncé released a trailer for Lemonade and traditional and social media covered the news for days with their thoughts on what… Read More How to Successfully Launch a Product – The Beyoncé Way
By Jeff Bray I cringe when I see, or hear, the English language used improperly. As O&G’s self-proclaimed “Grammar Guru,” I look forward to sharing little nuggets of wisdom from time to time, so that we can all be better communicators. Today’s Nugget of Wisdom: Redundancies. (Yes. Redundancies.) We hear it all the time. Case… Read More Good Writing 101 – A series from our in-house Grammar Guru
By Barbara Goldberg and Jeff Bray Our own Barbara and Jeff were invited to draft an article on why career colleges shouldn’t rely solely on social media to share messages about their campuses and programs. They offered six examples of why traditional PR continues to play an essential role in any PR campaign. Following is a… Read More Six Reasons Why You Need Traditional PR
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