By Kristina Florio The Galaxy Note 7 is literally blowing up Samsung’s market value. Samsung Electronics Co. is facing company crisis as one of the world’s leading smartphone makers deals with a recall of its newest devices following reports of exploding batteries. Since the company announced its recent recall of the Note 7, more than… Read More 3 Lessons in Crisis Communication from the Samsung Recall
By: Matt Levinson Kim Kardashian could be elected U.S. President in 2020. We might find out that Elvis Presley is alive. Scientists could discover that the Loch Ness Monster actually exists. Seem far-fetched? Well, U.K. bookmakers thought those occurrences were more likely than Leicester City winning the English Premier League this year (5000-1 odds). But… Read More Do You Believe in Miracles? YES!
By: Sasha Blaney Beyoncé has given only one interview in the past two and a half years – yet every time she comes out with a new album, song, or more recently, a clothing line, the media world explodes. Last week, Beyoncé released a trailer for Lemonade and traditional and social media covered the news for days with their thoughts on what… Read More How to Successfully Launch a Product – The Beyoncé Way
By Jeff Bray I cringe when I see, or hear, the English language used improperly. As O&G’s self-proclaimed “Grammar Guru,” I look forward to sharing little nuggets of wisdom from time to time, so that we can all be better communicators. Today’s Nugget of Wisdom: Redundancies. (Yes. Redundancies.) We hear it all the time. Case… Read More Good Writing 101 – A series from our in-house Grammar Guru
By Barbara Goldberg and Jeff Bray Our own Barbara and Jeff were invited to draft an article on why career colleges shouldn’t rely solely on social media to share messages about their campuses and programs. They offered six examples of why traditional PR continues to play an essential role in any PR campaign. Following is a… Read More Six Reasons Why You Need Traditional PR
By Jillian Goltzman If you know O&G, you are well-attuned with our mission “Good People Make Good News.” Sometimes, in addition to making good news, we simply do good. During the past few months, we partnered with Women In Distress, a full service domestic violence center serving Broward County, for a project we’ll never forget.… Read More Our Inspiring Visit to Women in Distress
By Barbara Goldberg Earlier this week, the New York Times Editorial Board recommended that Anthony Weiner remove himself from the New York City mayoral race. Weiner, whose latest round of embarrassing and juvenile sexting has been brought to the public, had said this activity was behind him. Yet, this latest episode took place only a… Read More Time to Pull the Weiner Out