By Jeff Bray I’ve dubbed the year just ended – 2016 – as “The Year of Fake News.” As a former radio news director and UPI editor who believed news was the hallowed ground of truth and fact, I find myself devastated these days. What happened? It’s not that fake news is something new. Falsified… Read More Breaking News: What’s Real? What’s Not?
By: Kendra Mahon As pet owners, we all know the feeling of guilt when those big, puppy dog eyes look up at us as we’re walking out the door….if only we could bring them to work. I’m an insane animal-lover. So, when I first joined O&G and learned Snail was able to join me, (yes,… Read More Top 5 Things About Working in a Dog-Friendly Office
By Kristina Florio The Galaxy Note 7 is literally blowing up Samsung’s market value. Samsung Electronics Co. is facing company crisis as one of the world’s leading smartphone makers deals with a recall of its newest devices following reports of exploding batteries. Since the company announced its recent recall of the Note 7, more than… Read More 3 Lessons in Crisis Communication from the Samsung Recall
By: Matt Levinson Kim Kardashian could be elected U.S. President in 2020. We might find out that Elvis Presley is alive. Scientists could discover that the Loch Ness Monster actually exists. Seem far-fetched? Well, U.K. bookmakers thought those occurrences were more likely than Leicester City winning the English Premier League this year (5000-1 odds). But… Read More Do You Believe in Miracles? YES!
By: Sasha Blaney Beyoncé has given only one interview in the past two and a half years – yet every time she comes out with a new album, song, or more recently, a clothing line, the media world explodes. Last week, Beyoncé released a trailer for Lemonade and traditional and social media covered the news for days with their thoughts on what… Read More How to Successfully Launch a Product – The Beyoncé Way
By Jeff Bray I cringe when I see, or hear, the English language used improperly. As O&G’s self-proclaimed “Grammar Guru,” I look forward to sharing little nuggets of wisdom from time to time, so that we can all be better communicators. Today’s Nugget of Wisdom: Redundancies. (Yes. Redundancies.) We hear it all the time. Case… Read More Good Writing 101 – A series from our in-house Grammar Guru
By Barbara Goldberg and Jeff Bray Our own Barbara and Jeff were invited to draft an article on why career colleges shouldn’t rely solely on social media to share messages about their campuses and programs. They offered six examples of why traditional PR continues to play an essential role in any PR campaign. Following is a… Read More Six Reasons Why You Need Traditional PR