Without a doubt, last night’s Big Game gave us some incredible, goosebump-inducing moments. The Falcons looked as though they’d continue to crush the Patriots with a 21-3 score heading into the second half, Lady Gaga wowed us with the first-ever halftime show to utilize hundreds of drones to light up the night sky and let’s… Read More Our Favorite Ads from the Big Game
By Jeff Bray I’ve dubbed the year just ended – 2016 – as “The Year of Fake News.” As a former radio news director and UPI editor who believed news was the hallowed ground of truth and fact, I find myself devastated these days. What happened? It’s not that fake news is something new. Falsified… Read More Breaking News: What’s Real? What’s Not?
By Jeff Bray I cringe when I see, or hear, the English language used improperly. As O&G’s self-proclaimed “Grammar Guru,” I look forward to sharing little nuggets of wisdom from time to time, so that we can all be better communicators. Today’s Nugget of Wisdom: Redundancies. (Yes. Redundancies.) We hear it all the time. Case… Read More Good Writing 101 – A series from our in-house Grammar Guru
By Barbara Goldberg and Jeff Bray Our own Barbara and Jeff were invited to draft an article on why career colleges shouldn’t rely solely on social media to share messages about their campuses and programs. They offered six examples of why traditional PR continues to play an essential role in any PR campaign. Following is a… Read More Six Reasons Why You Need Traditional PR